Andreea-Ioana Mares on LinkedIn: The anatomy of a strategic partnership [in B2B SaaS] | 12 comments (2024)

As B2B tech companies struggle to fill the funnel, now is the time to invest in more formalized referral channels.Giving partners a portal to log and track deals, and access confidential information will empower them to succeed.Tracking channel performance as part of your overall funnel will give you the information you need to make the right sales and marketing investments.#tekstack #b2b #saas #revops #revenueoperations

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As B2B tech companies look for ways to fill their funnels, it's time to prioritize referral channels. TekStack's Partner Module empowers partners with a portal to log, track deals, and access vital info. Plus, track channel performance as part of your overall funnel for informed sales and marketing decisions. Learn more about this game-changer: #b2b #saas #tekstack

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If you have a premium program that recruits just a few partners, but they are all very high-profile then you need to choose a manager who has a very good background when it comes to sales.Read more 👉 Link in comment#PartnerPrograms #Saas #Channelsales #B2B

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When I was just starting out in B2B SaaS, these were some of my burning questions:• How do I get to where I want to go? (profitable business)•How do I fill in the knowledge gaps that I have? (sales, marketing)•What do I need to watch out for along the way? (pitfalls)I had to figure most of these out the hard way, but now I know them well so the experience was worth it. However, it took a looong time. (years)If you struggle with any of these I'd encourage you to find someone who already knows them that can shortcut this process for you to help you succeed more quickly and easily.#b2bsaas NxtStep Consulting

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So many companies are opting for the SaaS model partnership, as it is a great way to differentiate while offering specialised outcomes.Read more 👉 Link in comment#Saas #Channelsales #B2B

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When you're in the business of selling a B2B SaaS solution, it's not just about offering a lower price compared to your competitors. Here's the scoop: the folks using your solution aren't typically concerned about its price tag because they're not dipping into their own pockets for it; it's the company's funds they're using.What really gets their attention is efficiency. They're more inclined to invest in a pricier solution if it means getting their job done more easily and effectively.Sure, the bigwigs at the company might take notice if your solution offers a significant price difference compared to your competition. But truth be told, the daily users will be the ones steering the ship when it comes to implementing your solution. And if the only perk you're pushing is a lower price, they'll likely come up with a laundry list of reasons why it's not the right fit. Extra work added to their daily routine, like preparing for migration or dealing with the transition, is something they'd rather avoid.So, ditch the price war and focus on other essential selling points when pitching your B2B SaaS solutions.Now, the secret sauce to uncovering these selling points? Talk to your clients, especially those direct users. Understand the challenges they face in their day-to-day tasks, and then tailor your solution to tackle those hurdles head-on.Hope this helps!#b2b #saas #advantages

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Are you in search of a business breakthrough for your B2B impact scale-up by leveraging hands-on, senior marketing & sales experience without the burden of additional headcount or overhead? This guy below may just be the one you've been looking for. #B2B #commercialkatalyst #pipelineboost #revenugrowth #HubSpot #scaleup #InternationalBusiness #Services #SaaS #Sustainability

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Defining a tiered structure for your partners helps you to reward the relationships that matter the most to you, while also helping your other partners to achieve their full potential.Read more 👉 Link in comment#Saas #Channelsales #B2B

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Your joint pitch is a very good starting point, but you have to make sure that you are tailoring it to the specific needs of your projects.Read more 👉 Link in comment#SalesReps #Saas #Channelsales #B2B

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There's a common misconception about B2B SaaS that I think needs to be addressed.Many people believe that all you need for a successful B2B product is a great product and amazing technical skills.While those things are important, they're not the only things that matter.In my experience working for Hubilo, I've learned that successful B2B SaaS companies also need:⇥ Sales and marketing skills: You can have the best product in the world, but if you don't know how to sell it, you won't be successful.⇥ Customer service: Your customers are the lifeblood of your business. You need to be able to support them and help them get the most out of your product.⇥ Business acumen: Understanding your market, your competition, and how to price and package your product is crucial.⇥ The ability to listen to customers: Your customers will have feedback on your product. You need to be able to listen to them and use that feedback to make your product better.In short, being successful in B2B SaaS is about more than just the product. It's about being able to build and grow a business.If you're thinking about starting a B2B SaaS company, make sure you have the skills and support you need to be successful.#saassales #saasgrowth

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